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Best SEO Steps That you Will Simply Love Now

You have just set up a new website with WordPress or have it created by the web designer of your choice? Congratulations! The first step in your online marketing strategy is made because the website is still the foundation of all online marketing activities.

Even if you’ve been running your website for a while and wonder why only a few visitors come to your site, it’s probably because your site is not search engine optimized. If the various items on the site that are relevant to Google are missing, Google may find it hard to find your site. This onpage optimization specifically for WordPress will be covered in this article.

Explanation: Web designers, web programmers or even agencies often explicitly offer “search engine optimized” websites. In concrete terms, this usually means that the website has been “prepared” for search engine optimization (SEO). Especially WordPress delivers from home many settings that contribute to search engine optimization. Therefore, the saying goes, “Google loves WordPress sites.” But that does not mean that you could put your hands in your lap now. After the handover, you have to lend a hand and do the search engine optimization. Since Google needs content, such as blog articles and certain search terms, to determine what a single site is about, it’s imperative to use certain information in WordPress and the lyrics to

Search engine optimization with WordPress

WordPress provides a useful plugin for search engine optimization, which makes it easier to search engine-optimized your blog post or any page of your website: YoastWordPressSEO , which sits under every post or page.

Tips for Search Engine Optimization with the YoastWordPress SEO Plugin

One thing in advance: The Yoast SEO plugin works with a traffic light system. Green is great, but red does not seem to fit. Please bear in mind, however, that a tool is always “stupid” in itself, ie it does not recognize variants and then reports a warning. Sometimes not everything fits, but what you should not be unsettled. But it should be considered very well:

What is the topic of this page?

Which keyword or phrases and phrases are appropriate for this topic?

Does another page exist for which the selected keyword could apply? Then you should think again, why you want to create this page at all and in what the new page should differ from the similar page.

Why a plugin for SEO?

The plugin makes it easier for you to enter the important HTML tags for Google, which otherwise would have to be entered manually. For example, for this article, the tool looks like this:

SEO plugin by Yoast without optimization

The “snippet preview” means that the result would look like this on Google, if you would not do any optimization for this article. Do not look so nice, right? The plugin now helps you to enter the SEO relevant data:

The SEO Title

Since an update of the plugin automatically the title (what you see at the top of the browser tab) is created. But you can override that. The so-called “title tag” is the most important element in onpageoptimization. The title should not be longer than 55 characters, otherwise it will be cut off. This SEO title is very important to Google to understand what the page is about. Make sure the title tag is different for each page on your site.

Finding the Essential Options for the perfect Search Engine Optimization

SEO is an abbreviation, which in English is pronounced and written as Search Engines Optimization. SEO is a well-known term for search engine optimization, or a set of measures and solutions aimed at improving the site’s position in the delivery of search engines for specific search queries. If you use SEO correctly, then you can take a good place in the results of the pages (issuing) of the search engines and get high traffic.

If you have experience managing the site for some time, then most likely this topic is not new to you. In fact, you are probably already an expert in this. But if you are not too familiar with the pros and cons of working on sites on the Internet, then you can get useful information here. The Salterra SEO Company offers the right supports there.

Do you know that web design is of great importance for page optimization and ranking?

Yes, that’s right. In addition to well-optimized content, other parameters of the site are important. Do not think that the search results are affected only by the content. When designing a website, you need to take into account the fact that not only beautiful and modern design is important, but also factors such as location and placement of the main blocks, layout, compliance with standards, etc. Thus, you must take into account the factor associated with SEO. With this in mind, do not forget about optimization methods when developing or improving your site. It is better to start optimization work from the very beginning of work on the site.

  1. Watch for the correct structure of the web page, in which the headings and sub-headings are defined in accordance with HTML standards. On the other hand, the content of the page must have </ h3> tags.
  2. Separate styles, Java Script scripts, client-side scripts, and data from the main content. Select them in separate external files.
  3. Place the main content close to the top of the page, the more important the information, so it should be closer to the area where the main content begins.
  4. Create a site map that contains links to all pages on your site. This will help users; easily find the information they need.
  5. Use “bread crumbs” for each web page , or a navigation bar. This will help users not only to easily navigate to the previous pages, but also help to understand where they are at the moment.

Use only a systematic and well-managed semantic code. Use standard tags when marking a page, adhering to common standards of semantic layout. Do not use styles in tags to highlight text, use standard HTML tags. Publish “readable” content. Highlight the content with a catchy title, and divide the body into short paragraphs with subtitles, use lists, and dilute the text with images. The most important thing is that the information is fresh, unique, interesting and informative.

Better Options for the Perfect Utility of the URL

URL (the address of a site or a separate page) is a special form of designating an individual resource address on the Internet. In this case, a resource can be understood as a site, a separate document or an image. Entering its URL into the address bar, the user can find it. In a simple and understandable language, this can be described as follows: at the URL, the user gets information about the “box” in which his “socks” are located.

Let us know now What is a URL. URL is an abbreviation that hides the term Universal Resource Locator. In translation it is a universal location indicator. It goes to the server, which serves as a repository for the required resource. The path from the server to the end device from which the user goes to the resource can be illustrated with a simple circuit. The top element is the resource server, and the lowest one is the user’s device, all intermediate points are additional servers.

URL structure

The URL has a very specific structure that includes:

The method of accessing a resource is also called a network protocol

  • Authorization for access;
  • Host – DNS address, registered as an IP address? ;
  • Port – mandatory attribute when specifying the IP address;
  • Path – information about the method of access;
  • Parameters are about the file inside the resource.

Find out the URL

Some users have a problem in determining the URL address. The simplest method is to view and copy it directly from the address bar. To do this, select it and press CTRL + C or call the context menu and click “copy”.

URL address is not only for sites, but for individual images or files. To determine their address, click on the picture with the right mouse button, and then select the option “Copy image URL” from the context menu.

In the case of a document, the actions should be similar, and select the item “Copy link address”.

As a result of copying the link is moved to the clipboard, and then it can be used in a new address bar, forwarded in a message or placed in a text document.

The main part of the URL is the domain name of the site? , the choice of which should be carried out taking into account some features, in order to ensure further effective promotion of the site in search engines .

URL Encryption

It is already clear where you can get the URL of the resource. However, sometimes users are puzzled by what they see as a result of copying some resources and Russian-language titles. When copying, an unknown set of characters appears, not like the one in the address bar. This is due to the fact that the address record can be implemented only by specific characters from the allowed set.

Generating URLs

The main part of the URL address is the domain name of the site, which is important to choose correctly. When choosing a name, it is important to take into account certain features. With the proper approach to solving this issue, the site owner will not have problems with his promotion in the search engines, and users will be able to easily remember it.